Brand UK delivers for retailer

UK-Japan News January 2016

While domestic sales for Cath Kidson declined in 2015, international sales are reported to have increased by 20.2% to £55.3mn, with Japan having played a key role as the retailer’s biggest market outside the UK, the Retail Gazette reported on 8 December.

Chief executive Kenny Wilson said part of the firm’s success in Asia can be attributed to the “Britishness” of the brand, adding that they had been injecting significant funds in Asia since 2011.

“[Our] investment … will start to benefit us in the next three or four years”, he said, adding that the firm aims to become a global brand.