BCCJ ACUMEN is published by Custom Media, an award-winning media, design and market entry agency in Tokyo, specializing in innovative print and digital publishing.


Since the first issue in 2009, BCCJ ACUMEN has become a key partner and communication tool of the British Chamber of Commerce in Japan and the UK business community.

Despite devastating economic and natural disasters, BCCJ ACUMEN has expanded to become a highly respected English-language magazine and source of useful information for expats and Anglophiles in Japan. BCCJ ACUMEN celebrated its 50th issue in August 2014 and looks forward to continuing to serve its readers.


Features a variety of unique, interesting, informative and illustrated articles on business, people, education, culture, politics, lifestyle, media, sport, community and much more.


Editorial contributors include well-known journalists, BCCJ leaders, diplomats, politicians, industry experts and guest VIPs.


Our influential Industry section focuses on market developments with objective insight on different sectors each month.


Japan’s most comprehensive English-language business directory lists providers of top-quality services, products and solutions.

Visit the A-LIST »


The BCCJ and Custom Media will not accept liability for any damages caused by the contents of BCCJ ACUMEN, including, but not limited to, any omissions, errors, facts or false statements. Opinions or advice expressed in BCCJ ACUMEN are not necessarily those of the BCCJ or Custom Media.


We are always interested in featuring Member companies and individuals. If you have ideas for editorial content, please contact Robert Heldt:

Why Advertise?

BCCJ ACUMEN is an excellent multi-media platform to promote your brand, products, solutions and services to the top decision-makers, senior leaders and other key staff of some of the biggest foreign and local companies in Japan.


With a unique and comprehensive distribution, BCCJ ACUMEN reaches a wide audience of 60,000 key decision-makers in Japan, the UK and Asia.

  • ONLY magazine sent to all 800+ BCCJ members
  • ONLY magazine inserted with the Financial Times to key central Tokyo subscribers
  • British Airways, Virgin Atlantic and Cathay Pacific business-class departure lounges in Tokyo, London and Hong Kong
  • British Embassy Tokyo
  • British Consulate-General in Osaka
  • UK Trade & Investment offices in Japan and Britain
  • British Council Japan
  • British Market Council
  • Visit Britain
  • European Business Council in Japan
  • Foreign Correspondents’ Club of Japan
  • Other foreign chambers of commerce in Japan
  • Other influential organisations and key individuals in the business and leisure community in Japan



Contact our advertising sales team for more information:

Tel: 03-4540-7730 | Email: