The Aroma Environmental Association of Japan, established in 2005, boasts 276 corporate members and 55,809 individual members. As reported by the Shukan Kinyobi dated 9 September, the annual market in 2015 for perfumes, which includes aromatic essences and additives for deodorisers and daily goods, came to ¥333.7bn, up 26% from the previous survey in 2011.
While aroma therapy products and services generate annual revenues of around ¥60.9bn, the market for goods that blend perfumes into products such as cosmetics, detergents and deodorisers is considerably larger, at ¥272.8bn.
Recent growth has been driven by the rapid increase in demand for “aroma cosmetics” and clothing detergent and softeners into which scent extracts have been blended. Another growth area has been aroma services, which in the past were contracted mainly by hotels. Now it’s become common for offices, medical facilities and other public places to utilise them as well, resulting in a 36% rise in such services since 2011.