Sake sales soar in Britain

UK-Japan News September 2017

According to research by drinks supplier Bibendum PLB Group, sake sales in Britain have been on the up over the past 10 years, despite declining in Japan, The Japan Times reported on  12 August.

Sales have grown 240%, as a result of the drink having come to be stocked in many restaurants, bars and supermarkets across the country. Meanwhile, UK sake breweries are beginning to emerge. Increased talk about the drink in the media also indicates that it is beginning to enter the mainstream.