Market Entry
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A pint of your best ale, sir
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Making Sense of Scents
Niche, history and quality personify the perfume market![](http://bccjacumen.com/cms/wp-content/uploads/2012/02/jmec-wide.jpg)
JMEC’s Big Day
You could cut the atmosphere with a knife. Perched on the edge of their seats, the competition participants are on tenterhooks; the proverbial envelope is ready to be opened. You can almost hear the roll of a drum and the voice over the loudspeaker announce: “And the winner is ...”![](http://bccjacumen.com/cms/wp-content/uploads/2011/12/quoteMarket2.png)