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Chelsea Football Club has signed a five-year, shirt-sponsoring agreement with tyre manufacturer the Yokohama Rubber Co., Ltd., the International Business Times reported on 27 February.
Expected to bring the club £40mn per year, the deal is the second biggest in the history of English football, and will go into effect at the start of the 2015–16 season.
According to the chairman of the Japanese firm, Tadanobu Nagumo, “This shirt partnership with Chelsea will give Yokohama an opportunity to showcase our company to a huge, worldwide audience”.