Snow Peak, a Japanese outdoor pursuit firm, is set to target the UK’s “glamping” (glamorous camping) market with the launch of a boutique in London, The Financial Times reported on 15 May.
The UK—where the term glamping was coined—is a growing market for the activity, with 2% of the population having gone glamping, according to market research group Mintel.
Toru Yamai of Snow Peak said Europe and North America had spotted the joys of the activity, which offers the thrill of the outdoors with exceptionally high-end equipment and a team of professionals to help.