London firm seals deal to market ice cream mochi

UK-Japan News December 2016

A firm selling desserts based on the Japanese delicacy mochi has signed a national distribution deal with the British online supermarket Ocado, Bdaily reported on 28 November. Little Moon, as the firm is called, is now targeting revenues of £4mn in 2017.

The dessert maker’s “Little Moons” are made with the standard pounded rice used for mochi in Japan, but deviate from tradition by including a centre filled with ice cream.

The brother and sister partnership of Howard and Vivien Wong founded the firm in 2015.