BAT’s glo sells out

UK-Japan News April 2017

Demand for British American Tobacco’s ¥8,000 glo tobacco heating device has surpassed supply in Japan, the International Business Times reported on 17 March.

The firm has subsequently changed its sales system. Transactions are no longer made on a first-come-first-served basis, but require online reservations followed by lottery-based sales.

Since Japan’s pharmaceutical regulations do not allow the sale of e-cigarettes, international tobacco firms see Japan as an ideal testing ground for smokeless tobacco products, which are an alternative to regular cigarettes.