Belfast software firm targets retail market here

UK-Japan News October 2017

Belfast-based marketing and software firm Velocity Worldwide Ltd is entering the Japanese market with its Darius technology, the Belfast Telegraph reported on 12 September.

Darius allows retailers to connect with consumers through their mobile device and personalise the in-store shopping experience using lighting, digital signs and robots. The firm claims that this engagement results in higher sales.

Velocity Worldwide will also look at bringing the technology to stadiums.