Sales at Mitsubishi Motors UK have been given a boost by a “once in a lifetime car”, according to the firm’s Managing Director Lance Bradley, Insider reported on 8 November.
The firm saw revenue rise to £622.6mn in the year ending 31 March 2016, up from the previous year’s £551.9mn. Bradley attributed the success to the Outlander PHEV, saying the model not only increased turnover, but also raised awareness of the brand.
“It’s a combination of a good car at the right price and nobody else having a model like it”, he said.