Japan is the biggest market for the London-based duffel coat maker London Tradition, the Hackney Gazette reported on 17 May.
“The Japanese love anything authentically British, and it has to be made in the UK as well”, the firm’s co-founder Rob Huson said, noting that the firm sells a lot fewer coats in the UK than in Japan. “A duffle coat … is a very English product and it’s made in London, so what’s not to like”.
Based in Hackney Wick, London Tradition is 15 years old and produces 800 to 1,000 coats a week, both for its own brands and high-quality high street retailers in the UK.