Alison Jambert and Fusion CEO Simon Norman
Communications agency Eat Creative, founded in Tokyo in 2000 by former British Chamber of Commerce in Japan President Alison Jambert along with Ayako Chujo and Steve Martin, has become part of the Australia-based Fusion Group according to a 28 June story in Campaign Asia.
Looking to grow in Japan and Asia–Pacific, Fusion sees the addition of Eat’s experience in the challenging Japanese market as a key asset. “The partnership for Eat means we can offer our clients an extended range of services across Asia–Pacific, allowing us to develop a broader knowledge of retail disciplines and channels and expand the geographical footprint of our agency,“ said Jambert. ”Being part of the Fusion family also gives us the opportunity to partner with our sister agencies and deliver a best-in-class team, allowing Eat to focus on our core services”.