A British firm that supplies Japan-inspired sweets for catering is expanding into retail after securing deals with Whole Foods Market and Selfridges & Co., The Daily Express reported on 9 August.
Little Moons’ products include ice cream, truffles and cheesecake based on mochi (rice cakes). They are currently on menus in wagamama, YO! Sushi and Nobu.
Co-founders Vivian and Howard Wong, who gave up careers in the City to start the business, said the firm is aiming to supply a major supermarket within 12 months and secure 50% of its revenue from the retail sector within five years.