Time Inc. UK’s music and entertainment brand NME is to partner with Kyodo Tokyo Inc, a concert promotions and live events firm, www.fipp.com reported on 14 July.
The partnership will see the launch of www.nme-jp.com and a series of live NME-branded music events in Japan.
Jo Smalley, publishing director of NME, said it was “a brilliant opportunity to deliver our content to an appreciative Japanese audience”, while Yoshito Yamazaki, president of Kyodo Tokyo, said he is excited to work with “an innovative and renowned media brand with a long history”.