Subaru and Isuzu feature on new Welsh rugby kits

UK-Japan News December 2017

Subaru Corporation has been named as sponsor of the Welsh national rugby team’s new away kit, Wales Online reported on 13 November.

They join Isuzu Motors Ltd., who grace the home kit. The sponsorship from both Japanese firms comes as a result of Welsh Rugby Union’s (WRU) partnership with UK automotive importer IM Group Ltd.

“We took a new and innovative approach to our latest shirt sponsorship negotiations and looked at ways to maximise value for our partners”, said WRU Chief Executive Martyn Phillips.