The Harris Tweed Authority will be appointing an ambassador to Japan to prevent the false marketing of tweed from the Scottish Outer Hebrides, The Herald reported on 12 January.
While the popular Harris Tweed brings in about £4mn a year in Japan, the Harris Tweed trademark is not always used properly in the market, with some goods falsely marked. The appointed ambassador will look to ensure consumers are not misled.
Harris Tweed products use Orb Labels, the oldest British trademark remaining in continuous use. The cloth is protected and defined by the Harris Tweed act 1993.