UK to beat Japan in ad spend by 2025

UK-Japan News January 2020

The UK will pass Japan to become the world’s third-largest advertising market by 2025. This was according to a 4 December report by the online news source MediaPost, which said UK advertising was up 7.8% in 2019. It was the sixth straight year of mid-to-high single-digit growth for the industry in Britain.

“Since 2013, the United Kingdom’s advertising sector has expanded by more than half, up 55% over that year’s levels,” said Brian Wieser, global president of business intelligence at GroupM, the world’s largest advertising media firm. “With that growth, the United Kingdom is unam­biguously the fourth-largest market on Earth”. If this trend continues, the UK will unseat Japan within five years.