A horse-led vintage cart, once used to deliver tea to households in Newcastle, has been transported to Japan to promote Ringtons, the North East’s newspaper, The Journal, reported on 16 September.
The family firm, which was established in 1907, has an annual turnover of £50mn and plans to introduce the brand to Japan at a trade fair in Osaka.
“For one of our original carts to travel to Japan is an historic event for us”, said Simon Smith, chief executive of Ringtons. “Not only is it the first time a Ringtons cart has left the country, but it is also a very exciting time for the business’ export arm”.