Wagyu to be sold at discount chain

UK-Japan News April 2015

High-street discount supermarket Aldi will extend the number of its products that use wagyu, beef derived from Japanese breeds of cattle, The Telegraph reported on 3 March.

Praised by beef connoisseurs for being tender, rich tasting and juicy, the Japanese delicacy is often priced at more than £40 for a small steak.

The discount chain, however, is selling a pack of two burgers for £2.99.

Aldi’s wagyu comes from cows on New Zealand farms, set up in the last decade to take advantage of the growing popularity of beef from Japanese breeds of cattle.