The Welsh government Cabinet Secretary for Economy and Infrastructure Ken Skates met with Japan’s Ambassador to the UK Koji Tsuruoka and a group of airline managers in a bid to sell Wales as a holiday destination to Japanese tourists, the South Wales Argus reported on 14 July.
The two-day visit took them to a number of sites including Big Pit and Blaenavon, with a focus on the culture and heritage of Wales and the Cardiff Bay area.
Figures show that between 2013 and 2016, an average of 4,300 people from Japan visited Wales each year, generating £3mn for the country’s economy.