More cash to buy toys

UK-Japan News June 2015

The UK and Japan are among the countries that spend the most on toys worldwide, The Independent reported on 23 May.

Data from Euromonitor International shows that the amount spent per child grew last year to the equivalent of £600 in Australia, putting the country in first place, followed by £550 in the UK and the equivalent of £504 in Japan.

According to the report, “Middle class households are very important to the toys and games industry because they largely drive consumer spending”.

There is also higher spending in countries with older first-time mothers and more women in the labour force.