The UK’s Department for Environment, Food and Rural Affairs (DEFRA) is targeting an extra £185mn in food and drink exports to Japan over the next five years, The Telegraph reported on 18 October. Tea, jam and biscuits are on the menu of items that DEFRA believes can be a success in the country.
The goal comes as part of DEFRA’s new international action plan for the UK’s food and drink sector, which also targets the US, China and India, among other countries.