Nestlé S.A. will open its first factory in Japan in more than 25 years. According to a 26 July report by the BBC, the move reflects a demand for exotic flavours of the York-invented Kit Kat.
This comes as demand increases for Asia-specific flavours such as wasabi and green tea. This has resulted in a 50% growth of sales since 2010.
A focus on more expensive versions of the chocolate-covered wafer and innovative flavours has seen spending on the confection by visitors to Japan more than triple over the past four years.