Hotel uses Rugby World Cup to boost European demand

UK-Japan News December 2017

Prince Hotels, Inc. plans to use the 2019 Rugby World Cup to boost by five percentage points the number of European customers it has, according to a 7 November Travel Weekly report.

In particular, since Prince Hotels is hoping that Brits will visit Japan as a result of the competition, this year the firm appointed Hills Balfour Ltd. to handle PR in the UK.

“We’re working to raise our profile in the UK and we think it’s a brand which will perform well here”, said Satoshi Funatogawa, the hotel’s regional sales director for Europe.