Tokyo-born Marie Kondo has emerged as a household name in the UK thanks to her Netflix show Tidying Up with Marie Kondo. The Daily Mail reports that Kondo now leads a British de-cluttering spree, as millions have been inspired by the programme. It follows her journey into the homes of British families where she serves as a mentor and assists with cleaning efforts.
Her approach, which encourages people only to keep items that spark joy in their lives, is so influential it has been dubbed The KonMari Method. Department store John Lewis & Partners reports a 518% increase in Twill Stackable Shoe Cubby sales, possibly owing to the show.