Kondo cleans Britain

UK-Japan News February 2019

Tokyo-born Marie Kondo has emerged as a house­hold name in the UK thanks to her Netflix show Tidying Up with Marie Kondo. The Daily Mail reports that Kondo now leads a British de-cluttering spree, as millions have been inspired by the programme. It follows her journey into the homes of British families where she serves as a mentor and assists with cleaning efforts.

Her approach, which encourages people only to keep items that spark joy in their lives, is so influen­tial it has been dubbed The KonMari Method. Department store John Lewis & Partners reports a 518% increase in Twill Stackable Shoe Cubby sales, possibly owing to the show.