London-based Market Research Society (MRS) and the Japan Marketing Research Association (JMRA) have recently partnered, strengthening the relationship between the two organisations. In a 5 October article on Research Live it was reported that this is MRS’ first partnership with an Asia-based research association.
Chairman of the JMRA, Shunichi Uchida, said: “For many years we have maintained contact with the global market by engaging with international market research organisations. This has become even more important as internationalisation has increased, and the pandemic has added to the need for us to be aware of global market conditions, trends and technical information”.