Scots seafood nets national promotion

UK-Japan News April 2018

Japan’s largest supermarket chain Aeon Co., Ltd. will be arranging Scottish-themed tasting promotions at about 90 of its stores across Japan, Undercurrent News reported on 29 March.

The promotion will showcase various types of Scottish seafood, including Mirinboshi mackerel, lightly salted mackerel, lightly dried mackerel, brown crab and whole langoustine. This will mark the first time AEON has expanded its Scottish range beyond mackerel by including shellfish.

Previous figures show that Scottish seafood exports to Japan increased from £3.7mn in 2015 to £5.4mn in 2016.