On 6 September, the fashion website High Snobriety delved into the enduring popularity of traditional Scottish clothing in Japan.
Initially catching on in the 1960s and 1970s, due to appreciation of the preppy style of US Ivy League colleges, where tweeds and tartans were popular, Scottish clothing quickly became the basics of Japanese menswear, something that endures to this day.
“Scottish fabrics for us represent a traditional way of making things that has not changed”, said Hideki Mizobata, director of Beams Co., Ltd.’s Beams Plus label.