UK in Japan campaign resumes with tech

September 2020

The UK in JAPAN campaign, which launched last September, was paused while delivery partners focused on the coronavirus pandemic. The British Embassy Tokyo announced on 25 August that the campaign would be restarted. CreativeTech GREAT Season—beginning with the first ever, all-virtual London Tech Week from 1 to 11 September—kicked off the campaign which will continue into 2021. Much of the activity will focus on a green and resilient recovery from Covid-19—a particular priority as the UK prepares to host the United Nations Climate Change Conference (COP26) in Glasgow, Scotland on 1–12 November, 2021.