According to a 2 November Business News Wales article, Daffodil Foods Ltd have entered the Japanese market thanks to an export deal with a Japanese importer. As the interest in British afternoon tea increases in Japan, clotted cream demand has risen. In the New Year, Japanese consumers will have access to Welsh clotted cream in various supermarkets across the nation.
“Japanese consumers have a particular interest in our British afternoon tea and we have been able to secure a lucrative deal and unlock this market”, said Lynne Rowlands, director of Daffodil Foods.
“We first began our exporting journey after a visit to the BlasCymru/TasteWales event in 2019 and shipped some of our products to Hong Kong. This export deal with Japan will be a strategic market for us going forward. We are delighted and we will begin exporting to Japan in the New Year, as they already have a number of key supermarkets interested in our product”.