Media September 2013

Kids Clothing Range Hits Stores

The collection features “mini-me” Uniqlo classics.

Uniqlo has launched its children’s clothing collection in the brand’s 10 stores across the UK, Vogue reported on 19 August.

The collection includes 300 items for newborns to 12-year-olds, such as down jackets and brightly coloured jeans.

The designs include features such as hook loops sewn on the interior of clothing and name labels for coats, and are intended to cater to children’s active lifestyles.

The head of the brand in Europe said Uniqlo had gained better insight into the UK market through its trial at a shop in London’s Bluewater shopping centre last year.