Publicity March 2017

Luxury Recruitment

An interview with Alex Zoboli, senior manager at RGF Japan

What is the state of Japan’s luxury recruitment market?
It’s a mature, candidate-driven market with all major brands having been here for at least 10 years, but the increasing importance of digital marketing combined with a retail landscape, which is shifting to accommodate more sophisticated shoppers and increased levels of tourism, present unique recruitment issues.

What are the latest trends in the industry?
Everyone has been talking about Ginza Six, the largest retail facility in the Ginza area, for much of the past year. More than 240 global brands, including key players such as Christian Dior Couture, Valentino S.P.A., Yves Saint Laurent, and Van Cleef & Arpels are opening freestanding stores. We have seen a huge amount of recruiting activity focused on both the retail and corporate sides related to this project.

What differentiates RGF in such a competitive market?
Being part of Recruit, the number-one recruitment company in Japan, definitely helps attract brands and talent. Japanese candidates are extremely selective about the agency with which they work. RGF has unique relationships with key decision makers in Japan and at the European headquarters of major luxury brands, giving us access to unique and exclusive roles not shared with most Japan-based agencies.

What advice would you give to a brand that wants to attract the best talent?
Luxury brands work hard to develop their image for consumers, but should also develop an employer brand. Using a preferred recruitment partner with a unique talent pool to attract prospective employees makes the recruitment process easier and helps brands hold on to their top talent.