Media February 2013

Paint Firm Sign Red Devils

Sir Bobby Charlton CBE, ambassador of Manchester United, and Yuzo Kawamori, president and representative director of Kansai Paint Co., Ltd., have signed a three-year deal.

Manchester United has signed a three-year sponsorship agreement with a Japanese paint manufacturer, The Guardian reported on 18 January.

The deal with Kansai Paint Co., Ltd. has shown how top European football clubs can use their international fan base to secure partnerships with a broad range of firms—giving them an appeal that extends beyond consumer brands.