As we near the halfway point of 2017, preparations are being ramped up for one of the highlights in the UK–Japan calendar, the annual British Business Awards (BBA) run by the British Chamber of Commerce in Japan (BCCJ).
Marking the 10th anniversary of the event, this year’s black tie BBA—which will take place on Thursday 2 November at the Grand Hyatt Tokyo—is set to be an even more glamorous affair than usual. Since the following day is a national holiday, participants can enjoy a long weekend to savour memories of what are expected to be the festivities of the decade.
Best of British
Some 300 guests are expected for the gala evening of top entertainment, high-class British-themed cuisine and beverages, and the chance to celebrate the success of their peers, while mingling among the UK–Japan and anglophile community. The awards will be judged by a carefully selected diverse panel and presented by UK Ambassador to Japan Paul Madden CMG, further cementing the high-profile status of the evening. Tickets—on sale from 1 July—always go fast, and it’s not hard to see why.
Go and show
The BBA is the perfect place for firms to showcase and promote both their work and their social contributions. As well as being nominated for an award, details of which will be revealed soon, an array of sponsorship opportunities are available for those firms looking to communicate their message to this exclusive and diverse audience.
“The BCCJ is proud that 2017 marks the 10th anniversary of the Awards”, said David Bickle, president of the BCCJ. “This special milestone provides a unique opportunity for sponsors to demonstrate their commitment to the thriving business relationship between the UK and Japan, and to prominently position themselves as leading supporters of business excellence, before, during and after the event”.
Diverse sponsor deals
A number of sponsorship options will be announced soon, catering to firms’ different needs. These include cash donations, for which sponsors will have their logo featured on the BCCJ website and event communications, including on adverts in BCCJ ACUMEN and other media. Moreover, different tiers of sponsorship are available, allowing firms to target their branding even more effectively. And raffle prizes, in-kind sponsorship and goody bag gifts are also ways in which sponsors can contribute to the event and have their brand reach the BBA’s important and influential attendees.
“The event is a unique opportunity for firms to position themselves as a champions of international business and a supporters of the UK–Japan relationship”, said Emma Hickinbotham, interim executive director of the BCCJ.