Export To Japan August 2014

British Brand Power

Heritage and quality crucial for successful market entry

Despite only having been founded in 2001, London Tradition Ltd. quickly established a reputation for designing and making top-quality garments for the wholesale market, including stylish pea, duffel and trench coats. That reputation has grown around the world, with Japan one of the first overseas markets into which the Hackney-based firm has ventured.

The founders insist that their garments are, have always been, and will continue to be, designed and manufactured in London.

The firm’s achievements have recently been recognised by the British government with the prestigious 2014 Queen’s Awards for Enterprise in the international trade category.

“The award is a recognition of excellence for this rapidly expanding company that has taken British outerwear—including the humble duffel coat—and transformed them into a luxury heritage brand for an international market”, reads the citation.

A full version of this article can be read online at www.exporttojapan.co.uk