A folding bicycle manufacturer’s biggest export market is Japan, The Daily Telegraph reported on 21 August.
Brompton Bicycle Ltd believes their success in Japan is largely due to the firm’s “Made in Britain” stamp and its Queen’s Award for Export. The Japanese love the firm’s royal seal of approval that comes with the prestigious award, bestowed on UK businesses and organisations that excel at international trade, innovation or sustainable development.
Although the firm sells its products in 38 markets worldwide, the brand is little known in the UK outside the M25 motorway which rings London.
Photo: Brompton Bicycle Ltd’s Jubilee bike