Media October 2013

Kobe-based Udon Chain Set to Open in London

Toridoll Corp. has announced it will open the first British outlet of the Marugame Seimen udon noodle chain in London next year, The Asahi Shimbun reported on 12 September.

The firm said it plans to have 30 restaurants in Britain within five years, on the back of the success of its first restaurant opened in Russia this year.

Executives believe UK consumers will take to the firm’s Sanuki udon dishes.