Media July 2011

Sea Veggie Makes Debut

Consumers are tasting okahijiki for the first time as the sea vegetable made its UK supermarket debut at Waitrose last month, reported Talking Retail on 2 June. With a fresh, light taste okahijiki—also known as “land seaweed”—is already served in restaurants on the Continent, but is now being grown in the West Midlands together with the native British sea vegetables samphire and sea aster.