Media November 2011

Sheep Star in Fashion Show


A fashion show for sheep was held at the British Embassy Tokyo to promote eco-friendly wool, the Yomiuri Shimbun reported on 4 October. TV Asahi was included among some 20 media outlets that featured the event titled, Campaign for Wool Reception—Field Day in Japan.

The campaign began in autumn last year, thanks to a proposal by Prince Charles, and is conducted in a number of countries. Fifteen sheep entertained onlookers with their bleating, while wearing majestic designs and accompanied by models sporting brand-name clothing, all made from the best wool.