Media December 2013

Shop to Sell Citrus “Superfood”

Waitrose will start selling the juice of a Japanese citrus fruit as part of its Cooks’ Ingredients line, the Daily Mail reported on 13 November.

Yuzu, hailed by many as the next superfood because of its vitamin C content, up until now has been unavailable in UK supermarkets.

Celebrity chefs Jamie Oliver and Nigel Slater are fond of cooking with the fruit’s juice, which is said to contain three times as much vitamin C as lemon juice. The 60ml bottle from Waitrose will sell for £4.59.