Following the popularity of British shoes in Japan and other countries, the British Footwear Association (BFA) has teamed up with Pure London, the UK’s largest trade fashion show, to provide an opportunity for new footwear labels to launch their collections at one of the biggest fashion events in the UK, the London Press Service reported on 10 April.
Founded in early 2007, Cocorose London started trading from the city’s trendy East End markets. The firm’s footwear is now stocked throughout the UK, as well as in Japan, Australia and countries of continental Europe. Stockists include exclusive stores, such as Isetan and Fortnum & Mason.
The Ruby Rocks brand, meanwhile, is a mix of vintage and quirky and is one to watch.
About £6bn worth of shoes are sold annually in the UK, with exports worth more than £500mn. The BFA, in its 113th year, represents more than 100 key firms employing 9,000 people.
The UK has an enviable reputation around the globe not only for high-grade men’s welted footwear—such as Church’s, Crockett & Jones, Barker, Cheaney, Tricker’s and John Lobb—but also for lines in which the UK is successfully competing with the Far East, such as Hotter and New Balance.
Pure London takes place in February and August at London Olympia.