Media August / September 2010

New Cosmetics Brand

High street fashion retailer Topshop will launch its own original cosmetics brand in Japan in September at a new store to be called Topshop/Topman Miraza Shinjuku, the Nihon Seni Shimbun reported on 15 July. The cosmetics, which have been on sale in London since May, will cost between ¥900 and ¥3,000. The firm’s design team researched markets in London, New York, Tokyo, Rio de Janeiro and Los Angeles to find the right colours for each country, according to a spokesperson.