Media September 2012

Sweets Firm Tastes Sales Success

Historic confectionery brand Uncle Joe’s Mint Balls has broken into the Japanese market, the Manchester Evening News reported on 10 August.

Established in 1898, William Santus & Co achieved sales equivalent to £70,000 in only a few weeks and they hope to target the rest of Asia.

The Wigan-based firm exhibited its popular product at a London trade show when it was approached by a Japanese couple who wanted to purchase the sweets for their wedding.

Proving popular with guests, the newlyweds set up their own food distribution business to sell the mint balls in Japan.

Photo: Uncle Joe’s Mint Balls product range