Media April 2013

UK Among Markets for Frozen Beer

Ichiban Shibori Frozen Nama

Kirin Brewery Company, Limited is to take its popular frozen beer to the UK, according to a press release issued on 11 March.

Ichiban Shibori Frozen Nama—which is covered with an ice-cold head of foam that keeps the drink cold for about 30 minutes—was launched in Japan last year.

The brewer said the beer has been well received in tests in Hawaii, Shanghai and Singapore. A launch overseas, including in the UK, is planned for later this year.